You’ve got it. The killer idea, the relentless drive, the 2 a.m. hustle. But you check your pockets, and all you’ve got is a $0 marketing budget. Every “pro-tip” you read starts with “run a targeted ad campaign” or “boost your posts.” It’s enough to make you want to quit…
Your new AI assistant might be the hardest working intern you’ve ever had… but it could also be secretly sabotaging your brand.
Think it can’t happen to you? Ask the delivery firm DPD. In early 2024, a customer messing around with their updated support chatbot discovered it could be prompted to swear, call itself “useless,” and even write a poem about how terrible the company’s service was. The screenshots went viral, racking up over 800,000 views and creating a PR firestorm.
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